MONA CLEMENTS.
​
Taking inspiration from the owl itself, the logo was inspired by the love for the species combining a heart and owl to create the new logo. A modernized logo helps gives the owl foundation a fresh new look.
Logo Inspiration & Design
​
Future is used for all of the body copy on the website. This modern, sans serif easy to read font pairs well with the minimalist aesthetic of the new branding, including the logo, photography, and colour palette.
Typography
Colour Palette
​
​
Warm earthy colours combined with a deep blue and striking yellow create an appealing colour palette.
Stylized photography adds consistency to the web design layout. The blue hue overlay speaks to the deep midnight blue in the logo, while the yellow eyes pair with the yellow found in the branding and throughout the website creating interesting contrast and a beautiful modern aesthetic overall that's sure to draw the viewer in.
Photography
User Flow & Mapping
Low Fidelity Wireframes
